A picture of the Founders 2007
To enhance and undertake socio-economic and political mobilization for sustainable livelihood among the households through educative and entertaining programs, with well motivated and professional staff
To continuously develop relevant programs that will transform society in the socio-economic and political spheres of life to encourage community participation in the discussion of wider issues that affect their well being .
BFM limited branded as the model (ekyokureeberaho) radio rutaaba is a private limited company incorporated and started in august 2007. the company is fully licensed with the Uganda broadcasting council to legally engage in sound broadcasting. it is located in Bushenyi town, in south western uganda , distance of 300km from kampala city. it is the first and only model radio station in western uganda. it was given position number one in western uganda in terms of listenership/programming
BFM has doubled its coverage by installing another transmitter in mbarara and its now the second biggest fm station in the western part of uganda
The radio covers the districts of bushenyi,sheema, rukungiri,mbarara, ntugamo, kasese, ibanda, kiruhura, kabarole, kamwenge, isingiro,rakai ,masaka ,lyantonde ,kabale ,kisoro,fort portal kyenjojo, bundibujo,kibale and some parts of masindi, sembabule parts of rwanda congo and karagwe tanzania
This covers uganda's fastest growing areas in agricultural production ,small and meduim scale industrailization, with a listenership of up to 10 million people , main languages of broadcasting are runyankole, rukiga, runyoro-rutooro understand in western and southern werstern parts of uganda. other languages that will be used are luganda , lukonjo and rufumbira
this therefore enables BFM ltd to effectively appeal to both rural and urban listeners, young and old population segments
the station is manned by some of the nations best personnel in the broadcasting industry with over 10 years of radio management experience, with a blend of well-known names and upcoming talents